This is not a question of money, popularity, fame or number of followers. Making people happy every week is the artist's nourishment. Pablo Ceballos
One of my dreams when I was 18 years old, was to work one day for the legendary music label Stereo Productions. Ten years later I joined this team of talents and great artists as Creative Art Director, working side by side with Chus & Ceballos, Stereo's label honchos.

Here's a little selection of 3 years inside the brand, doing fulfilling works, creating atmospheres for massive events and, at the end, making people return to human senses & real life through music.

A big family

Most important thing when working as Creative Art Director & Producer for a famous music label is to provide show and amaze the target. But above all, it was my personal commitment to take care of the professional perception of the brand and its 500 artists. All achievements I’ve made were possible thanks to the support and attitude of Chus & Ceballos and Stereo’s Label Manager, plus our 4 member MK team.

As you can see in all these artworks, I was in charge of the visual side of worldwide Stereo events, designer of all social media content plus dossiers for promoters, and creator of promotional & animated music videos. With time I started making some designs for their clothing line, coded Stereo & Chus and Ceballos newsletters, and I’ve been photo retoucher at artists shootings.

I had hell of fun making screen visuals for big shows and festivals as well. One of the fields I liked the most. Coming next, you’ll see a video we made to promote the track ‘The Sun’.

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